Victoria & Albert Museum Design Cases

6 cases across 3 studios

A Practice for Everyday Life (3)

Hingston (2)

DNCO (1)

Designers behind the work

Designers and creative leads credited on Victoria & Albert Museum projects in press coverage.

Ondrej Jóbat Setup Type2

News & interviews

  • How Typotheque designed a sans serif that outperformed Helvetica

    The Brand Identity · Mar 5, 2026

    The article explores Typotheque’s creation of Zed, a sans serif typeface designed to outperform Helvetica in legibility tests. Led by founder Peter Bilak, the project involved extensive research, variable font technology, and collaboration with the 15-20 National Ophthalmology Hospital in Paris. Zed’s development emphasizes accessibility, multi-script support, and typographic innovation across global languages.

    TypothequeIntegral Design15-20 National Ophthalmology HospitalVictoria & Albert Museumtype_design