The Brand Identity interviews Toronto-based motion studio Vucko about the growing importance of motion in branding. Founders Andrew Vucko, Cassandra Wesenhagen, and John Szebegyinszki discuss how motion has evolved from a deliverable to a core brand expression, sharing insights from projects with Google Cloud, Spotify, and Tidal. They emphasize integrating motion early in the design process to create cohesive, scalable brand systems.
