Munich-based studio &why created a flexible, generative identity for Living Stories Lab, an EU-funded research initiative exploring interactive storytelling. The identity centers on the 'Dubins shape,' a dynamic form generated algorithmically to reflect audience-shaped narratives. Using warm colors, playful forms, and variable typefaces, the design expresses the lab’s mission to make storytelling more interactive and engaging.
Ashley Simonetto Studio created a sentimental, typographically rich identity for sustainable children’s clothing brand Little Stories of You. The design balances nostalgia and refinement through typefaces Elgoc, Tobias, and Cabin, complemented by a warm monochromatic palette inspired by cotton paper and stamps. The identity evokes storytelling and childhood charm while maintaining a contemporary, minimal aesthetic.
Ashley Simonetto StudioLittle Stories of Youbranding
