Pu Design Cases
1 case across 1 studio
News & interviews
- Tami Tami’s Chili Crunch Wins by Ditching Red
· Jun 24, 2026
The article spotlights Tami Tami’s packaging design for Punch Flavors, Brazil’s first chili crunch brand. By avoiding the typical red color palette, the design uses sky blue and hot magenta with a cheerful illustrated sun character to stand out in a crowded market. The result is a vibrant, personality-driven identity that reflects São Paulo’s energy and breaks from category conventions.
Tami TamiPunch Flavorspackaging - JKR rebuilds KFC identity around the iconic bucket
Creative Boom · Jun 15, 2026
Creative Boom’s June 2026 'Booms & Shakes' roundup highlights major moves in the design and advertising world. Bolder Creative handed its 20th-anniversary rebrand to Monday Nights, while agencies like Method1, Landor, and Born Social announced key leadership hires. The article reflects a busy month of strategic growth, rebrands, and new creative leadership across global studios.
- Talea, NYPL Brew George Washington’s Beer Recipe for America’s 250th
· Jun 3, 2026
The article announces a collaboration between Talea Beer Company and the New York Public Library to brew Liberty Lager, a beer inspired by George Washington’s 1757 small beer recipe. The release celebrates America’s upcoming 250th anniversary and highlights NYPL’s archival role in preserving historical documents.
Talea Beer CompanyNew York Public Librarypackaging - Pura Vida Makes Single Origin Cacao Feel Like an Accessible Everyday Ritual
· Jun 3, 2026
The article spotlights Two Creatives’ packaging design for Pura Vida Cacao, which uses a bold yellow color and simple black patterns to differentiate from typical cacao packaging. The design aims to make single-origin cacao feel approachable and everyday while maintaining a sense of quality and discovery.
Two CreativesPura Vida Cacaopackaging - Creative Concern Designs World Public Transport Day Logo and Identity
· Jun 2, 2026
UnderConsideration’s Brand New briefly spotlights Creative Concern’s new logo and identity for World Public Transport Day. The project introduces a gradient, thin-stroke visual system with a woven motif to symbolize connection and movement in public transport advocacy.
Creative ConcernWorld Public Transport Daybranding - Ottawa Public Library Unveils New Logo
· May 28, 2026
UnderConsideration’s Brand New section briefly announced the unveiling of a new logo for the Ottawa Public Library. The post, authored by Armin, lists the project under the 'Spotted' category with minimal commentary and tags related to culture, Canada, and library identity.
Ottawa Public Librarybranding - New Logo & Branding for Pumpkin by Kuba & Friends
BP&O · May 7, 2026
BP&O’s Emily Gosling reviews Kuba & Friends’ rebrand for pet insurance company Pumpkin. The new identity embraces the concept of 'pet parenting' with a bold tone of voice, custom typography, and vibrant color palette. While the art direction and type are praised, the illustration work is criticized as weaker and less cohesive.
- Pâte and Puff's Luxe Identity Honors the Craft of Pastry Chefs
· Apr 29, 2026
Ark Visual designed a refined brand and packaging system for Israeli boulangerie Pâte and Puff, emphasizing the balance and craftsmanship of pastry-making. The identity features hand-drawn, pointillist illustrations and a minimalist layout that conveys luxury and homey sophistication. The packaging aligns visually when stacked, reinforcing a sense of precision and artistry.
Ark VisualPâte and Puffpackaging - Sam Southwell on building (South) and the book that documents it all
The Brand Identity · Apr 22, 2026 · Interview
The Brand Identity interviews Sam Southwell, founder and executive creative director of Auckland-based studio (South), about the studio’s 21-year journey and its new book, 'Moments in Time.' The 290-page publication documents the evolution of (South) from its origins as Aplus Design Studio to a multi-division consultancy encompassing brand, communications, and fabrication. Southwell discusses the challenges of independence, the importance of culture, and the studio’s commitment to design as a lifelong pursuit.
(South)Mark by (South)Made by (South)developersiwieditorial - Spumos Turns Laundry Detergent Into a Folklore Storybook
· Apr 21, 2026
The article spotlights BroHouse’s packaging design for Romanian detergent brand Spumos, which transforms the laundry category through a folklore-inspired narrative. Featuring the character Făt Spumos, the design uses storytelling, rich color palettes, and approachable typography to create a family-friendly yet imaginative brand identity.
BroHouseSpumospackaging