Osesp Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Osesp projects in press coverage.
News & interviews
- New Logo & Branding for OSESP by Polar
BP&O · Feb 6, 2025
BP&O features São Paulo studio Polar’s rebrand for the Orquestra Sinfônica do Estado de São Paulo (OSESP). The new identity uses rhythm and musical notation as structural inspiration, combining precise typographic systems with generative, sound-responsive visuals. The result is a dynamic, emotionally rich brand system that balances tradition and innovation for one of Brazil’s leading cultural institutions.
- Polar Rebrands São Paulo Symphony Orchestra with Vibrant, Accessible Identity
The Brand Identity · Sep 19, 2024
Polar, Ltda. has rebranded the São Paulo Symphony Orchestra with a dynamic and emotive identity that captures the rhythm and emotion of music through motion and color. The system features a variable wordmark built on musical bar lines, a generative tool called 'Instrument' for creating abstract visuals, and a vibrant palette tied to emotional cues. The rebrand aims to make classical music more accessible and resonant with Latin American audiences.
Polar, Ltda.ACEBlackletraSão Paulo Symphony Orchestra (OSESP)branding