: New Name, Logo, and Identity for Optimist by Opposite · May 15, 2026
UnderConsideration’s Brand New briefly covers the new name, logo, and identity for Optimist, a consumer products brand from India, designed by Opposite. The post highlights the use of a blue color palette, a lowercase monospace wordmark, and an icon element referencing a tree. The article is part of the 'Noted' category, offering a short overview rather than a full review.
