Oku Design Cases
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- Jamhot’s striking identity for Glasgow-based roasters Hokum is nonsensically serious about coffee
The Brand Identity · Oct 27, 2020
The Brand Identity features Jamhot’s bold and playful branding for Glasgow coffee roasters Hokum. The identity combines brutalist typography with comic-inspired illustrations by Dave Marrow, creating a premium yet unconventional look. The project emphasizes flexibility and personality, positioning Hokum as a distinctive player in the specialty coffee market.
JamhotBoxdog IncWhere Giants RoamHokumbranding