Isabelle Tan on the value of things often dismissed as uglyThe Brand Identity · May 7, 2026 · Interview
The Brand Identity interviews Isabelle Tan, a junior designer at 2x4, about her cross-cultural design perspective shaped by growing up in Southeast Asia and studying in New York. She discusses her award-winning thesis 'Voice Print,' her fascination with reframing 'ugly' design elements, and her experience working on projects for clients like Chanel and Miu Miu. The conversation explores her evolving design philosophy balancing Asian density and Western minimalism.
