The Brand Identity interviews Saint-Urbain founder Alex Ostroff about the agency’s new cosmic-themed website and refreshed brand identity. Ostroff discusses the studio’s growth, philosophy, and global team, as well as the creative inspiration behind their retro-futurist aesthetic. The conversation highlights Saint-Urbain’s relationship-driven approach and passion for creating distinctive, emotionally resonant brands.
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The Brand Identity’s 'The Edit' showcases five new design projects, including Saint-Urbain’s branding for Milu, aether³’s experimental identity, Lizzie Frost’s work for Pacific restaurant, Love Street Studio’s luminous identity for Joana Forjaz, and Decade’s campaign for Paravel. Each project highlights distinct creative approaches across branding, illustration, and campaign design.
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