Base Saigon collaborated with Marou Chocolate for AGI Open 2025, inviting 100 top designers to reinterpret the event’s theme 'here and now' through custom chocolate bar wrappers. The project celebrated Vietnam’s growing cultural influence and will see three collections auctioned to benefit Saigon Children’s Charity.
Base SaigonMarou ChocolateAGI Open 2025Marou Chocolatepackaging
The Brand Identity interviews Joshua Breidenbach, Executive Creative Director and Founding Partner of Rice Studios, about how long-term client relationships and sustainable practices can shape a more responsible design industry. He discusses Rice’s approach to integrating environmental considerations into their process and reflects on projects with clients like Marou Chocolate and 4P’s. The conversation also touches on Rice’s submission to redesign the Green Dot symbol as part of The Change We Need initiative.
