Leo Design uses blurred numbers to chart a six-day path to Dry JanuaryThe Brand Identity · May 7, 2026
Leo Design created the Holiday Detox Pack for Lake of Bays Brewing Co., a six-day beer set that visually represents a gradual reduction in alcohol content through blurred numerals. The Toronto studio used a custom Dinamo typeface, Leo Repro, and hand-treated each number to reflect increasing clarity. The minimalist packaging was initially a client gift and may expand into the brewery’s product line.
