Koto customise Colophon Foundry’s Mabry in their shparkly rebrand of online marketplace ShpockThe Brand Identity · Sep 22, 2020
London-based studio Koto rebranded online marketplace Shpock with a playful new identity centered on the tagline 'The Joy of Selling.' The project features a customised version of Colophon Foundry’s Mabry typeface, vibrant color combinations, and expressive photography to convey optimism and community. The rebrand balances legibility with personality, using custom glyphs and a distinctive 'Shparkle' motif.
