Creative Boom reports that Commercial Type, the acclaimed type foundry behind work for brands like The Guardian and Puma, has launched a new branding studio called Commercial Type Studio. Founded by Christian Schwartz and Paul Barnes with creative director Dino Sanchez, the studio aims to build brand identities rooted in typography. The article explores their philosophy, early projects, and how a type-first approach sets them apart from traditional agencies.
Commercial TypeCommercial Type StudioPumaVisabranding
Halo Lab created a clean and dynamic brand identity for Boston-based Nexus Logistics, emphasizing precision and flow through a geometric 'N' logo and a confident sans serif wordmark. The identity uses the Sora typeface and a bold color palette of yellows, oranges, reds, black, and grey to convey energy and reliability. The project reflects Halo Lab’s strategic approach to simplifying and strengthening the brand’s visual communication.
