Using sound to cut through the noise: Here Design’s Josh Shires demystifies audio brandingThe Brand Identity · Apr 22, 2024 · Interview
The Brand Identity interviews Josh Shires, Audio Director at Here Design, about the role of sound in branding and the creation of distinctive sonic identities. Shires discusses his process, tools, and philosophy behind integrating audio from the outset of brand development. He highlights recent projects for Weber and La Fantaisie, emphasizing the emotional and strategic power of sound in shaping brand experiences.
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