FIS Design Cases

Designers behind the work

Designers and creative leads credited on FIS projects in press coverage.

News & interviews

• Daniel Miller Illustrates Fishwife’s Distinctive Tinned Seafood Brand

  · May 14, 2026 · Interview

  The article profiles Portland-based illustrator Daniel Miller, who created the distinctive illustrated packaging for boutique tinned seafood brand Fishwife. Founders Becca Millstein and Caroline Goldfarb have collaborated with Miller since the brand’s inception in 2020, making his work central to Fishwife’s visual identity. It highlights Miller’s journey as an artist and how this project became his first foray into packaging design.

  Fishwifepackaging
• TRY Design’s vibrant identity for Godfisk finds its inspiration in cookbooks and sticky notes

  The Brand Identity · Nov 30, 2021

  TRY Design developed a vibrant and playful rebrand for Godfisk, a Norwegian Seafood Council initiative aimed at encouraging fish consumption in Norway. Drawing inspiration from cookbooks and sticky notes, the identity features custom stencilled typography, lively colours, and approachable photography that reflects everyday kitchen life.

  TRY DesignNorwegian Seafood CouncilGodfiskbranding
• Fuzzco Builds Distinct Brand Experiences Across Two Creative Studios

  The Brand Identity · May 21, 2017 · Interview

  The Brand Identity interviews Fuzzco co-founder and creative director Helen Rice about the studio’s dual presence in Charleston and Portland, their collaborative culture, and their approach to creating distinct, playful brand experiences. The discussion covers notable projects such as AIR Serenbe, FIG, and Coast Brewing, as well as internal ventures like Serious Buildings and Pretend Store. Rice also shares insights into Fuzzco’s design philosophy, color choices, and evolving service offerings including content creation and photography.

  FuzzcoSerious BuildingsPretend StoreAIR SerenbeFIGbranding