Eurovision Design Cases
1 case across 1 studio
News & interviews
- Eurovision's New Identity for 70th Anniversary by Sheffield Agency
Creative Boom · Sep 3, 2025
Eurovision has unveiled a refreshed global identity for its 70th anniversary, designed by Amy Bedford of Sheffield-based one-woman studio PALS. The rebrand introduces a new logo, typeface, and flexible digital system that modernises the contest’s visual identity while retaining its iconic heart symbol. The project highlights a shift toward agile, independent creative models outside major capitals.
PALSEurovision Song ContestEuropean Broadcasting Union (EBU)branding