Heart created a brand identity for Drifters that bridges two fictional worlds — one of dystopian control and one of expressive freedom. The project involved designing a flexible visual system, 3D avatars, and a poster generator that reflect the narrative tension of the Drifters universe. Collaborating with FrontFutur and using tools like Blender and Figma, Heart translated a speculative story into a dynamic, interactive brand experience.
HeartGeneral Type StudioFrontFuturDriftersCyberbrokersbranding
In this BP&O Voices article, designer Mark Paton reflects on his studio’s journey to achieving B Corp certification and what it means for creative businesses. He discusses how the process reshaped their decision-making, client selection, and sustainability practices, emphasizing the value of B Corp as a framework for ethical and progressive business. The piece encourages other studios to consider certification as both a learning experience and a commitment to doing business for good.
Mark Paton’s studioBen & Jerry’sPatagoniaBen & Jerry’sPatagoniabranding
