Brya Taylor
Co-Founder
Articles & interviews
- Heart Brands Sfermion as Essential 'Super Partners' Through Design
Heart created a brand identity for investment firm Sfermion that draws on academic referencing and scientific aesthetics to express the company’s role as 'super partners' in the immersive internet space. Using Klim’s Tiempos Text and a system of connective icons inspired by academic citations, the identity balances rigour and accessibility. The result positions Sfermion as credible, collaborative, and human within a complex, fast-evolving industry.
- Heart Designs Brand Identity for Drifters Based on Fictional Universe
Heart created a brand identity for Drifters that bridges two fictional worlds — one of dystopian control and one of expressive freedom. The project involved designing a flexible visual system, 3D avatars, and a poster generator that reflect the narrative tension of the Drifters universe. Collaborating with FrontFutur and using tools like Blender and Figma, Heart translated a speculative story into a dynamic, interactive brand experience.