Barcelona-based studio LEÓN ROMERO developed an icon-driven identity and campaign system for the Barcelona Center for Contemporary Culture (CCCB). The project unifies the institution’s four cultural programs under a cohesive, accessible visual language that complements CCCB’s existing monochrome Helvetica identity. The result is a modular, minimal system that balances illustration and typography to enhance clarity and recognition.
LEÓN ROMEROBarcelona Center for Contemporary Culture (CCCB)branding
