Mikel Romero
Founder
Articles & interviews
- LEÓN ROMERO opt for icons over type in their accessible system for CCCB’s complex cultural offering
Barcelona-based studio LEÓN ROMERO developed an icon-driven identity and campaign system for the Barcelona Center for Contemporary Culture (CCCB). The project unifies the institution’s four cultural programs under a cohesive, accessible visual language that complements CCCB’s existing monochrome Helvetica identity. The result is a modular, minimal system that balances illustration and typography to enhance clarity and recognition.
- LEÓN ROMERO’s festival identity for 2913 is unbeholden to existing contemporary creative biases
Barcelona-based studio LEÓN ROMERO created the identity for Lanzarote’s photography and visual arts festival 2913, commissioned by the Canary Islands’ Department of Culture. The design explores the theme of periphery through a generative, systematic aesthetic that merges analogue and digital influences. Using Allianz and ASM typefaces, the identity challenges conventional design norms with a bold, minimal, and experimental approach.