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News & interviews

• Exporting Brands Also Exports Culture, Shifts Global Perceptions

  Creative Boom · May 27, 2025

  Written by Matthew van der Valk, this Creative Boom insight piece explores how renewed U.S. trade tariffs and rising nationalism are influencing global brand perception. It argues that brands are increasingly distancing themselves from overt American identity, embracing 'post-national' branding that prioritizes shared values over origin. The article highlights how cultural shifts are reshaping global branding strategies, especially in Europe.

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