Design studio Hymn developed a new brand identity for Annecy-based architecture firm BBAU, led by Benjamin Blanc. The rebrand features a minimalist black-and-white palette, a stacked double-B monogram, and the variable typeface Crystal by newglyph. The identity extends across print and digital applications, incorporating motion and 3D elements to reflect BBAU’s architectural ethos.
HymnPure IllusionBBAU (Benjamin Blanc Architecture and Urban Planning)branding
