Noramble created packaging for 10X Athletic’s entry into the protein-bar category. The design was developed to align with the supplement brand’s premium direction and foreground its whey-protein-based formulation rather than relying on confectionery-style food imagery.
No Ramble created packaging and brand design for 10X Athletic’s new edible gummy range. The work distinguishes the lifestyle-focused, premium-positioned products from typical sports nutrition packaging through restrained colour, crisp typography, and a textured use of the existing X icon.
10X Athletic partnered with the studio to create packaging for their new edible gummy range that elevated the brand’s premium positioning. The design features clean visuals, crisp typography, and bold colors that highlight flavor profiles while maintaining consistency with the brand’s signature ‘X’ icon.