Spiilka Design Büro developed an updated identity for ЛУН, approaching the project as an evolution rather than a revolution. The main challenge was that the brand’s core attribute was already a strong orange cube. Instead of replacing it, Spiilka Design Büro embraced the cube and its 2D counterpart, the square, as the foundation of the system. These shapes informed the typography, grid, infographic language, and illustration style, resulting in a flexible and contemporary design system.