Self-Deprecating Brand Humor Builds Trust When Used with ControlBP&O · May 13, 2026
Richard Baird’s BP&O article explores how self-deprecating humor, when used with control, can strengthen brand trust. He highlights Pond’s packaging design for Åbro Bryggeri’s 'The Bear' lager, which embraces a playful linguistic pun and rough illustration style to convey authenticity and confidence. The piece argues that humor works best when it’s self-aware but not self-sabotaging.
PondÅbro Bryggeribranding
