Untitled Case
One commission, twelve variable files
Normalidad is a mechanical sans-serif with semi-closed apertures, originally designed for Russian mobile operator MTS in 2019. The retail release expands on that commission with a broader codepage and additional styles spanning widths from Compact to UltraExtended and weights from Thin to Black. The family covers display, text, and UI use cases. Licensing follows an unusually granular variable-font model: buyers choose from one exhaustive variable file covering both axes, or eleven single-axis partial files, allowing purchase of only the variability needed.
Set in Normalidad
Insights
- The strategy of splitting variable output into one full file (width + weight axes) and eleven single-axis files was conceived by mastering lead Ro Hernández.
- The retail release extends the original 2019 MTS corporate typeface with a larger codepage and more styles.
- 30 static styles and 12 variable files are offered simultaneously, letting buyers select either format.
1 / 4Swipe
Keep exploring
Related cases
