Typeface Design for Gik

Three modular styles, one conceptual contradiction

Gik is a modular type family in three styles—Fine, Medium, and Brutal—designed by Denis Serebryakov. It merges handwritten letterforms with the geometric logic of Constructivism, Brutalism, and de Stijl. The design holds tension between modernist earnestness and postmodern irony, with stated applications ranging from fashion set design to crypto startup identity.

Set in Gik