Typeface Design for Type.Today
From a Telegram chat prompt to a three-style slab serif
Lufta grew out of a community exercise in the Playfaces Telegram chat, where Vladimir Kolomeistsev shared an inscription and invited participants to develop lettering from it. The resulting typeface by Arina Shokareva carries forward only the prototype's unconventionally shaped serifs, becoming a friendly, near-stencil slab serif. The family offers three styles — Normal, Rounded, and Doubled — with extended Latin and Cyrillic support including Bulgarian, and two sets of numerals.
Set in Lufta
Insights
- Only the unconventionally shaped serifs were carried over from the original community lettering prototype.
- Three styles address distinct tonal registers: technological (Normal), warm (Rounded), and retro-referential (Doubled).
- The Doubled style evokes typography found on 1970s music album covers.
- Two numeral sets offer typographic flexibility within the single family.
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