illo collaborated with Musixmatch to create a vibrant gamification system featuring collectible badges that reward user contributions. The project combined character animation, illustration, and art direction to enhance engagement and encourage participation within the music app.

Creative Boom’s feature by Garrick Webster explores what illustration agencies are prioritizing for 2025. Insights from Pocko, IllustrationX, Illozoo, Brilliant Artists, Handsome Frank, and Norte reveal a focus on consistency, diversity, handmade authenticity, real-world applications, and animation skills. The article highlights how agencies are adapting to AI, global markets, and shifting client expectations.