Motion Design for Everpure's Bloomberg TV Data Series
A monolith, a plane and shifting gradients explain Everpure’s data platform.
illo collaborated with Bloomberg Media Studios on a series of 30-second films for Everpure, translating cloud infrastructure and AI into an abstract motion language for Bloomberg TV. Each shape has a specific role: black monoliths represent legacy infrastructure, a flat plane represents the unified data platform, small rectangles represent data, and shifting vertical gradients stand for AI. Those forms reappear as charts and labelled information, keeping the visual vocabulary consistent across narratives. Rhythm and timing supply variation within that shared structure. The films use Everpure’s colours across dark and light backgrounds, with additional reformats and cutdowns extending the system. The apparently three-dimensional monoliths, platform and charts were composited in After Effects; the AI gradients were developed in Cavalry starting from video.
Insights
- Each geometric element carries one idea: monoliths for legacy infrastructure, a plane for the unified platform, rectangles for data and gradients for AI. Their movement explains relationships without changing the vocabulary.
- The same forms move between narrative scenes and data visualisation. A monolith can become a chart column, while labels identify the travelling information.
- The dimensional look is an After Effects composite, including the platform and charts. Cavalry generated the AI gradients from video, giving the project two distinct production approaches.
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