Website Redesign and Brand Identity for Bad Wolf

Design Dough created a refreshed brand identity and WordPress website for Bad Wolf. The work included brand strategy, guidelines and collateral, alongside website strategy, information architecture, wireframes, prototypes, frontend development and launch support. The identity uses bold typography, a refreshed colour palette and a cleaner structure, while the site layers film-style type over imagery with motion, hovers and video. A dedicated, navigable show portfolio presents production details including cast, writers and visuals, and the experience was designed mobile-first.