Art Direction for Apple Music’s Zirvedekiler: Türkçe Rap
Turkish rap speaks through contrasting letterforms
Studio Yukiko created the visual language for Apple Music’s Zirvedekiler: Türkçe Rap playlist. The identity draws on Istanbul’s overlapping cultural influences, pairing Eastern-inspired calligraphy with Western block typography. Earthy hues, electric colours and gritty broadcast textures give the work a contrasting, street-informed character.
Insights
- Contrasting typographic traditions make cultural mixture visible within the lettering itself.
- The palette repeats the same contrast through earthy and electric colours.
- Broadcast texture links the polished playlist format to a rougher visual register associated with the scene.
1 / 4Swipe
Keep exploring
Related cases
