Global Brand Platform and Experience Design for Lexus

Winkreative partnered with Lexus to strengthen its position as a global luxury brand through a holistic campaign platform, ‘Driving Design Naturally’. The work encompassed experience design, editorial direction, and product collaborations, including the Intersect by Lexus retail concept, Beyond magazine, and the Lexus Design Award. Together, these initiatives showcased Lexus’ craftsmanship and commitment to design innovation.