A B2b Design System For A Telecommunications Company

Volga Volga created a design system for Rostelecom Business’s B2B segment to support communications across print, indoor and outdoor placements, POS materials, and digital channels. The studio developed additional brand elements and applied them directly to a campaign promoting core digital products for business customers. A new panel-like graphic device was derived from the Rostelecom mark, enabling flexible but consistent layouts. Volga Volga also introduced a pattern expressing an endless digital flow, using minimalist graphics and blocks of the brand’s orange color. To expand the system, the studio designed a style of 3D illustrations with translucent metallic textures, plus vector illustrations for secondary communication. The resulting system supported both image-led campaign materials and product-focused 3D creatives, and was implemented consistently across channels.