Experimental Display Typeface Design for Fashion and Cultural Projects
Tight spacing + true italic made letters curl into ornament.
TT Qurdisma is a narrow, dense decorative typeface inspired by plant forms and organic ornamentation. Developed by TypeType, it combines tight spacing with true italic dynamics to create a lively, experimental character ideal for fashion, branding, and cultural applications.
Set in TT Qurdisma
Insights
- TypeType’s main experiment was combining two random parameters—“tight spacing” and “true italic”—into one display face, and that collision made letters curl into ornament instead of reading like ordinary text.
- The design is explicitly botanical, drawing on seaweed, ferns, succulents, and “a whimsical plant”; round characters slant more than upright ones, and the forms use winding, smooth contours to create motion.
- The uppercase and lowercase were deliberately differentiated: caps have twisted forms and many loops, while lowercase repeats a calmer “arch with a ‘tentacle’ at the end of the stroke.”
- TT Qurdisma ships as a single italic style with 464 glyphs, 19 OpenType features, and support for 120+ languages across Latin + Cyrillic, including Serbian localisation, oldstyle figures, fractions, ligatures, swashes, and alternate `a`/ß designs.
- TypeType positions it for fashion, special cultural projects, and branding, and pairs it with its own text families TT Neoris Pro, TT Norms® Pro, and TT Livret; credits on the font page name Anastasia Pogorelova, Antonina Zhulkova, Elizabeth Ostrovskaya, and the TypeType team.
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