Custom Typeface Extensions for Siemens Healthineers

One letter adjusted, three scripts added

When Siemens launched its dedicated healthcare division in 2017, internal designer Michael Schmidt and external graphic designer Roger Scrooby built a logotype around TypeTogether's Bree, selecting its upright italic construction for the human touch its handwriting-derived letterforms conveyed. The 't' was adjusted to improve the l–t–h combination within 'Healthineers.' TypeTogether then extended the family into Cyrillic, Greek, and Vietnamese to meet the global brand's script requirements, with Bree-SH deployed as a display typeface for headlines across digital, print, events, and product touchpoints alongside Siemens Sans for body text.

Set in Bree, Siemens Sans

Insights

Bree's upright italic character—particularly visible in letters such as 'a e f g k v w y z'—required reinterpretation for Cyrillic and Greek by formalising handwriting-derived shapes and adapting Bree's loops where they made typographic sense in each script.
The three weights (Light, Regular, Bold) were harmonised across all scripts by sharing stem thickness, vertical proportions, and consistent design details including terminals and outstrokes.
A single letterform modification—tweaking the 't'—was made to improve the l–t–h combination specific to the word 'Healthineers' in the logotype.
Vietnamese coverage was added as a language extension of the Latin script alongside the Cyrillic and Greek script extensions, broadening the family for global brand use.