Custom Headline Typeface for Garda Trentino
One base typeface, two delivery modes, one regional identity
Innsbruck-based studio Norden commissioned TypeTogether to modify LFT Etica Condensed by Leftloft into a bespoke headline typeface for Garda Trentino's visual identity. The customisation targeted selected uppercase letters, adjusting waist proportions, introducing occasional stretched forms, and embedding a tension between rounded details and angular cuts to evoke the region's dual Alpine–Mediterranean character. The system was delivered in two versions: one with manually selectable alternates for editorial control, and one with automated alternates for web and social media.
Set in LFT Etica Condensed
Insights
- The source typeface, LFT Etica Condensed Bold Italic, was chosen because its compact proportions and italic angle already suggested speed, clarity, and outdoor energy before any modification.
- Modifications were concentrated on selected uppercase letters, operating across three defined levels of intervention.
- Rounded details and sharp angular cuts were deliberately balanced to carry two contradictory regional identities within a single headline weight.
- Two functional variants were produced: a manually controlled version for designers and an automated-alternates version for digital and social contexts.
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