Client: vivo

Custom Typeface Expansion for Vivo

One Latin source, five scripts, five weights

In 2022, TypeTogether expanded vivo Type—a custom family originally created by BO Linnemann with FounderType for vivo's 2019 Chinese brand identity—by designing three additional scripts: Greek (Kostas Bartsokas), Cyrillic (Vera Evstafieva), and Arabic (Azza Alameddine). Each script derives its structural logic from the existing Latin. The completed family spans five scripts including Chinese, each in five weights from Light to Heavy.

Set in vivo Type

Insights

The Latin's key traits—wide flat structure, rounded apices, beveled shoulders and feet, vertical stroke endings—were formally documented before each new script was designed.
For Arabic, Naskh was selected because its simple structure, wide proportions, and low stroke-thickness contrast best matched the squarish Latin; specific glyphs including alef, waw, and hah were redrawn to echo Latin geometry.
Cyrillic metrics (cap height, x-height, ascenders, descenders, overshoots) were matched exactly to the Latin to ensure cross-script size consistency.
Greek used the Latin terminal cut as the model for its instroke and outstroke treatment, while retaining the diagonal top connecting point as a shared humanistic detail.