Client: Gurgl

Custom Headline Typeface for Gurgl

Diamond geometry cut into type

Austrian design agency Norden, together with the Ötztal Touristboard, commissioned TypeTogether to create a custom headline typeface for the rebrand of Gurgl, a high-altitude ski and hiking destination in the Ötztal Valley, Tyrol. The modification used Adelle Sans Condensed as its base, reshaped to communicate sophistication and exclusivity befitting the resort's "Diamond of the Alps" identity. Diagonal slants in the letterforms echo the angular geometry of the diamond motif central to the new visual identity, optimised for digital use alongside the brand's diamond-inspired graphics.

Set in Gurgl Headline, Adelle Sans Condensed

Insights

Norden selected Adelle Sans Condensed as the base and set the initial design direction; TypeTogether executed the modification.
Diagonal slants were deliberately derived from the angles of the diamond brand element, creating a direct structural link between the typeface and the visual identity system.
The customisation is scoped specifically for headline use and digital contexts.
The source references a prior comparable TypeTogether project for the nearby Sölden ski area, though it does not confirm Norden commissioned that project.