Custom Typeface and Identity for Puerto Rico’s Public Broadcaster

A unicase family built from a broadcaster's 1949 insignia

TypeTogether and Design Sessions collaborated on a logotype and custom type family for WIPR, Puerto Rico's government-owned public broadcasting network. The resulting WIPR Unicase merges uppercase and lowercase letterforms into a single geometric alphabet, drawing on the station's original insignia dating to 1949. Alternate lettershapes support sub-brand creation across the broader identity system. The typeface was deployed across broadcast graphics, lower thirds, newsroom graphics, merchandise, vehicle liveries, and signage.

Set in WIPR Unicase

Insights

The unicase structure merges uppercase and lowercase into a single alphabet, intended by the foundry to serve both display and operational broadcast contexts.
Alternate lettershapes were included specifically to support sub-brand differentiation within the WIPR identity system.
Circular graphic devices derived from the historic logo were extended into flexible containers for signage, messaging, and motion graphics.
The identity incorporated references to the island's silhouette and gestural forms alongside a vibrant yet refined colour palette to give the system a local character.