Custom Typeface for 451° Design Studio

Font modification as a path to a proprietary brand asset

Branding studio 451°, led by Ernesto Rinaldi, needed a proprietary grotesque sans serif but found no retail option that satisfied their identity requirements. TypeTogether recommended modifying their existing Tablet Gothic (widest series) rather than developing a typeface from scratch—an approach framed as requiring less investment and shorter delivery time. Key changes included a new double-story 'g', narrower 'r' and 'a', revised numerals aligned to the logo, round dots on 'i' and 'j', and an added hairline weight. The completed package of 10 upright weights—plus a tight-letterspacing headline variant—was delivered in approximately two months.

Set in Fahrenheit Sans, Tablet Gothic