Serif Typeface Design for TypeTogether
Serifs that migrate between roman and italic
Noort is a serif family by Juan Bruce, released in 2017, designed for information-dense editorial and text settings. Its large x-height, ample spacing, and low contrast support paragraph use, while long serifs and wide characters maintain legibility at small sizes. Roman and italic styles cross-pollinate details—the roman's serifs migrate into the italic at greater speed, while the italic's inktraps and separated strokes reappear in the roman's upright structure. The ten-font Latin A Extended family pairs with a Bengali companion to address over 270 million additional readers.
Set in Noort
Insights
- Roman and italic styles share design details reciprocally: roman serifs transfer into the italic at increased speed; italic inktraps and separated strokes echo through the roman.
- A slightly varying ductus on the axis and serifs reads as subtle at text sizes but becomes a visible signature at subhead sizes.
- Heavy weights expand inward through wide counters rather than outward along exterior edges.
- The family received the Gerard Unger Scholarship (2015) and a TDC Certificate of Typographic Excellence (2018).
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