Packaging design for Coca-Cola HBC's natural carbonated juice line

Tuman developed packaging for Rich Dolce (Rich Bubbles), a new line of natural carbonated juice drinks from the Rich brand. Inspired by Southern Italy, the design balances a laconic layout with a vivid, expressive character. A large masterbrand wordmark maximizes shelf recognition, while a circular emblem clearly marks the Bubbles subline. Typography references 19th-century Clarendon to blend heritage cues with contemporary clarity. High-contrast color pairings—yellow with blue and red with blue—boost visibility and flavor navigation. Bright, artistic illustrations evoke Tuscan majolica to convey fruit richness and a distinctly Italian spirit. The range launches in two variants—sweet cherry with tart grapefruit, and refreshing lemon—highlighting up to 70% fruit and berry juice, water, bubbles, and no added sugar. The system communicates quality, flavor intensity, and provenance, giving the sparkling juice line a distinctive presence.