Hear The Youth created WTFFF!? to help young people facing online sexual abuse, including sextortion, grooming, and unwanted sexting. The project was shaped through ethics, open dialogue, and co-creation with teenagers to ensure the message felt relevant and safe. Fourteen-year-old boys contributed to the art direction, and Hear The Youth tested the work directly with youth in places like a local skatepark. This participatory approach helped the platform connect strongly with its audience. The result was high engagement, with average sessions of more than 10 minutes and a reach of over one million young people, demonstrating the impact of youth-led innovation on a difficult and stigmatized topic.