Ocean Plastic Awareness Campaign for Found Bubbly
Found Bubbly turns a toast into a gesture of remembrance.
The Refreshment Club created #THE100KINITIATIVE for Found Bubbly in 2020. A commemorative toast and project film draw attention to marine mammals lost to ocean plastic; the campaign name refers to the studio’s stated annual figure of 100,000.
Insights
- The Refreshment Club dates #THE100KINITIATIVE for Found Bubbly to 2020.
- The campaign uses a commemorative toast and a project film to draw attention to marine mammals lost to ocean plastic.
- Its name refers to the studio’s stated figure of 100,000 marine mammals lost each year. The project page supplies no independent source for that figure or measured campaign outcomes.
