The Mill created a playful alpine micro world for Berluti’s Holiday 2025 campaign, transforming the brand’s signature pieces into monumental objects within a snowy, dreamlike setting. Designed for social media, the short films blend luxury craftsmanship with whimsical storytelling, guided by Berluti’s golden snowman mascot, Orélio. The result is a refined yet irreverent visual universe that celebrates the Maison’s artistry in a festive, imaginative way.