The Mill partnered with Lancôme and Publicis Luxe to launch CuddleBlur, a beauty campaign starring Olivia Rodrigo. The project centred on softness, confidence and modern beauty, using a refined visual world of texture, emotion and elegance to express the product’s sensorial qualities. Working closely with Publicis Luxe, The Mill applied its creative craft and VFX expertise to translate Lancôme’s vision into an immersive film. The campaign continues a collaboration of more than a decade between The Mill and Lancôme, building on a portfolio of high-profile beauty launches and cinematic brand stories.
The Brand Identity’s interview with Argentine designer Julia Miceli Pitta explores her freelance practice, which spans brand identity, exhibition design, and teaching. She discusses her multidisciplinary approach, global collaborations, and recent projects including a brand identity for Nijad Dance Artists in New York. The conversation highlights her emphasis on flexibility, curiosity, and continuous learning in design.
Motionographer announces that director Tim Fox has joined Final Frontier’s global roster. The article highlights his multidisciplinary background across 2D, 3D, and live-action, as well as his experience with major brands and music-driven projects. It positions Fox as a versatile creative with a strong storytelling and design sensibility.