Campaign for TEKA’s Van Gogh Museum Edition
TEKA builds a kitchen-appliance film around Van Gogh’s art.
TACTYC Studio developed the complete look and animation for TEKA’s Van Gogh Museum Edition kitchen-appliance campaign. Treating the appliances as canvases, the work translated Van Gogh’s art into form, surface, and motion, from the visual concept through to the final film.
Insights
- TACTYC developed the look and animation for TEKA’s Van Gogh Museum Edition kitchen-appliance campaign.
- The studio treated the appliances as canvases, translating the art reference into form, surface and motion.
- Its scope extended from visual concept through the finished film, maintaining the same art-led approach across product presentation and animation.
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