Gloryfeel
A dynamic dot grid gives Gloryfeel a shared identity across packaging and digital.
Studio Chapeaux relaunched the packaging and corporate identity of Gloryfeel, Bayer’s supplement brand, around the promise Science to feel good. Starting with packaging, the studio developed the Joy Grid: a dynamic dot pattern intended to express activity, movement and everyday enjoyment. The flexible system extends across packaging, the website and communications, adapting to different products and applications while keeping the brand recognisable.
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Insights
- The relaunch began with packaging design and expanded into a corporate identity for Gloryfeel by Bayer.
- The Joy Grid is a dynamic dot pattern designed to express activity, movement and enjoyment.
- The grid adapts across products and applications, connecting packaging, the website and communications.
- Science to feel good links the brand’s scientific positioning with everyday wellbeing.
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