Stockholm

Cases

• Blossa
• Packaging Redesign For Blossa Glögg
• Bottle, Craftsmanship, Heritage, Packaging, Print, Typography

• H&m
• Packaging And Art Direction For H&m Tights
• Grid, Lighting, Packaging, Photography, Retail, Typography

• Herbert
• Graphic Identity And Packaging For Herbert Phytotonic Beverages
• Bottle, Drink, Geometry, Packaging, Silkscreen, Typography

• Higher
• Naming And Brand Identity For A Digital Recruitment Platform
• App, Assessment, Recruitment, Video, Website

• Nela Restaurant
• Brand Identity For Nela Restaurant
• Amsterdam, Architecture, Cuisine, Fire, Hospitality, Restaurant

News & interviews

• Studio Föhn’s Diego Fernández de la Torre builds tools, not templates

  The Brand Identity · Apr 14, 2026 · Interview

  The Brand Identity interviews Diego Fernández de la Torre, the 22-year-old founder of Studio Föhn, about his approach to creating motion design tools rather than static templates. He discusses his first major product, The Kosmos, which uses After Effects expressions to generate infinite variations, and his upcoming project Atlas, a cohesive system of motion templates. The conversation explores his design philosophy, influences, and the role of code in creative autonomy.

  Studio FöhnOrderIndependent Designers—Collectivemotion
• Logo & Branding for Sigma by Stockholm Design Lab

  BP&O · Jul 3, 2025

  BP&O features Stockholm Design Lab’s comprehensive rebrand for Japanese camera manufacturer Sigma. The new identity reintroduces the sigma symbol, pairs it with custom typefaces Sigma Sans and Sigma Serif, and integrates mascots by manga artist nerunodaisuki. The project spans packaging, spatial design, digital platforms, and campaign films, balancing Japanese craftsmanship with Scandinavian minimalism.

  Stockholm Design LabSigmabranding
• New Branding & Packaging for Omaka by Stockholm Design Lab

  BP&O · Mar 31, 2022

  BP&O features Stockholm Design Lab’s branding and packaging for Swedish craft brewery Omaka, founded by Hedda Spendrup. The identity explores the concept of duality through contrasting typefaces, materials, and artistic techniques, reflecting the brand’s ethos of ‘taste before style’. The project combines Scandinavian restraint with expressive visual experimentation, resulting in a cohesive yet diverse brand system.

Clients